Play a critical role in our growth strategy, focused on acquiring new customers via SEO
Partner regularly with other channels across PM&A, external agencies, stakeholders across Product and Tech
Provide strategic and technical POVs that contribute to Card SEO growth
Support the strategy for Discover Organic and Card Smarts blog
Refine and optimize the content publishing model
Determine technical site improvements to increase account growth
Define the SEO testing framework with a focus on GEO
Incorporate SEO best practices into new and existing content
Provide SEO driven POVs based off marketplace, traditional SERP and GEO
Review performance metrics and recommendations to help prioritize growth opportunities
Review and provide feedback on SEO performance to highlight business-relevant insights
Proficient in tools such as Ahrefs, SEMrush, Google Search Console, and Profound
Manage content strategy and operating model
Execute a well-managed governance process to ensure audit readiness for all marketing assets/content
Day-to-day management of agency partners
Demonstrate effective communication with outstanding writing, editing, and presentation abilities

Bachelor’s degree or Military experience
At least 3 years of experience in SEO
At least 2 years of experience in web analytics or keyword planning tools
At least 2 years of experience in financial services or highly-regulated marketing (preferred)
At least 4 years of digital or marketing work experience (preferred)
At least 4 years of experience in SEO (preferred)
At least 3 years of experience in web analytics and SEO tools (Google Search Console, Ahrefs) (preferred)

Comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.

Principal Marketing Associate – Card SEO

Key skills