Director of Marketing

Role Overview

• Own and scale customer acquisition engine
• Lead team responsible for new customer growth and product messaging
• Manage cross-functional teams and collaborate with retention marketing
• Develop high-performing ad concepts and optimize campaigns
• Oversee Google Ads management and optimize across all channels
• Identify and scale emerging acquisition channels
• Direct external partners to meet growth targets
• Collaborate with retention marketing on customer lifecycle strategy

Requirements

• 7+ years of experience in growth or performance marketing, with at least 3 years in a leadership role managing teams and agencies
• Deep, hands-on expertise in Meta advertising: campaign structure, creative testing frameworks, audience strategy, bid optimization, and scaling spend profitably. This is non-negotiable.
• Proven creative strategy background: you can concept, brief, evaluate, and iterate on ad creative with a performance mindset. Also non-negotiable.
• Strong working knowledge of Google Ads (Search, Shopping, YouTube) and attribution/measurement tools
• Experience with product positioning, messaging development, and go-to-market planning
• Track record of scaling DTC or CPG customer acquisition with measurable ROI
• Ability to manage and get the most out of external agency partners
• Data-driven decision maker comfortable with CAC/LTV modeling, contribution margin analysis, and performance reporting
• Cross-functional operator who can partner effectively with brand, product, content, and retention teams
• Experience launching and scaling emerging channels (TikTok, CTV, influencer, podcasts)
• Comfort operating in a lean, high-growth environment where you build and optimize simultaneously
• Familiarity with attribution platforms such as Northbeam, Triple Whale, or similar
• Experience in health, wellness, or supplement/CPG categories

Benefits

• Fully remote