Turn digital marketing and customer data into clear, strategic commercial recommendations to enhance engagement
Drive sales and shape the digital experience across the Mulberry Business
Lead customer analytics projects, partnering with internal and external stakeholders
Collect, analyse, and interpret global customer data across channels
Provide timely analyses of upcoming seasonal moments of demand to maximize commercial impact
Make recommendations to improve budget, ROI and paid campaign efficiency
Work closely with marketing function to promote a data driven approach to campaign optimisation
Develop dashboards, reports, and visualizations to track KPIs such as sales data, customer lifetime value, churn, engagement, and conversion rates
Support Digital Marketing with tagging and tracking as well as building customer lists for targeting
Proactively partner with teams to provide insights that improve campaign effectiveness
Identify customer segments and behaviours to inform tailored CRM strategies
Support testing and experimentation with robust analytics
Translate findings into clear business recommendations for senior stakeholders
Deliver insight-led presentations with clear recommendations and commercial opportunities
Stay informed about industry trends in fashion, retail analytics, and customer experience
Create data governance, analytics innovations, and best practices for Mulberry.

Proven experience in customer insights, digital analytics, marketing analytics, or a similar role
Strong background working with digital marketing data in a commercial environment
Experience within fashion, retail, e-commerce, or consumer brands is a plus
Strong analytical skills with the ability to connect data to business outcomes
Comfortable working with tools such as Google Analytics, paid media platforms, CRM systems, and BI tools (e.g. Looker, Tableau, Power BI)
Confident communicator who can tell a compelling story with data
Commercial mindset with a passion for customer behaviour and trends
Curious, proactive, and insight-led
Comfortable working cross-functionally in a fast-paced environment
Attention to detail essential
Strong analytical skills, excellent attention to detail and good business judgment.

Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
Act as an ambassador for Mulberry and communicate positively about the brand.
As a certified B Corp business, it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses ‘Five C’s’ strategy in addressing and improving Climate, Cultivation, Craft, Culture and Circularity. Promote a greener, more sustainable future.
Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities.

Customer Insights Manager

Key skills