Performance Tracking & Tactical Optimization: Own end-to-end reporting and budget pacing across B2B channels (Search, Social, Programmatic), providing real-time recommendations to improve ROAS, lead quality, and spend efficiency.
Strategic Insights & Funnel Analysis: Analyze the "why" behind performance fluctuations to identify high-converting creative, audience segments, and growth levers that drive quality B2B sign-ups and account activations.
Testing & Partner Alignment: Lead experimental design (bid strategies, creative, and LPs) in partnership with agencies and external platforms to drive incremental growth and ensure cross-functional alignment on measurement

4-6+ years of experience in a performance marketing or paid media analytics role, with a heavy focus on B2B or SMB acquisition.
Advanced proficiency in SQL for data extraction and a deep understanding of how marketing platform data (Google Ads, Meta, LinkedIn) maps to internal data warehouses.
Expert-level skills in BI tools (Looker, Tableau, or Mode) with a focus on building real-time marketing performance monitors.
Strong technical knowledge of the "marketing stack"—including pixels, UTM parameters, conversion APIs, multi-touch attribution (MTA) models, and leveraging a CDP to create custom audiences.
Proven track record of using data to optimize paid media spend and significantly lowering Customer Acquisition Cost (CAC).
Ability to work at high speed in a tactical environment, turning a data observation into a campaign adjustment within the same day.

Paid Media Analyst

Key skills