Build & Own the B2B2C Value Proposition
Define and evolve the value proposition across the full product portfolio.
Ensure a consistent narrative across sales, marketing, and any other customer touchpoints.
Design and own the Sales Enablement program, including onboarding, regular training, and pitch certification.
Create sales-ready assets: pitch decks, one-pagers, case studies, whitepapers, and competitive battlecards.
Own the product demo experience
from scripts to environments
so Sales can confidently showcase value.
Continuously benchmark competitors to identify gaps, threats, and opportunities.
Own Go-To-Market strategy for new feature launches and market expansions for B2B product lines.

Experience: 5+ years in Product Marketing, specifically within the B2B2C area or Travel sector.
Content Mastery: Good writing and storytelling skills; ability to create "sales-ready" content that converts.
Strategic Mindset: Proven ability to build GTM plans that have resulted in measurable pipeline growth.
Technical Savvy: Comfortable deep-diving into product features and translating them into business benefits (including managing demo environments).
Collaborative Spirit: A history of building strong relationships with Sales, Product Management, and Field Marketing teams.

Culture of Autonomy: No micromanagement, no politics. Just builders building.
Growth Investment: Personal development plans, internal workshops, mentorship, and language classes.
Culture That Cares: Team events, supportive peers, and a mission you can feel proud of.
Flexible Benefits: Choose between gym pass, personal development, childcare, transport, or travel subsidies.
Global Workstyle: Work from anywhere for up to 2 weeks/year, because we know the best ideas come from seeing the world.

Senior Product Marketing Manager – B2B2C

Key skills