Senior Manager – Access Marketing

Role Overview

• Support the execution of pre-launch and post-launch market access strategy and tactical plan
• Lead the development and evolution of a strong product value proposition for payers, population-based decision-makers, and channel customers
• Lead the development of patient
• and office-facing materials and enhance resources to support patient access
• Develop and gain approvals for access marketing tactics and materials that effectively communicate the value story. This may include items “above-brand” and/or branded promotional pieces through internal review process (ex. PRC), training of internal stakeholders (ex. field account teams), and development of KPIs to measure effectiveness
• Collaborate with medical affairs and HEOR/RWE to inform real-world evidence generation plans and ensure evidence generation activities meet the needs of payers
• Collaborate across the patient access team to identify opportunities for evolving office and patient support messaging
• Act as the field account team liaison by interfacing with the account directors to keep a pulse check on customer needs/market access trends and ensure field insights are used to refine and improve strategic considerations and/or field tool development
• Identify gaps and opportunities in the evolving market access landscape, especially as it relates to best practices when supporting field account team engagement and pull-through initiatives
• Coordinate and contribute to payer market research efforts where applicable (ex. advisory boards, in-depth interviews, syndicated reports, etc.)
• Build cross-functional relationships with key internal stakeholders (HEOR/RWE, Market Access Analytics, Patient Access, Marketing, Sales, Medical Affairs) and external stakeholders (payers, KOLs, professional organizations)
• Develop and propose short
• and long-term objectives for the function in accordance with overall Company strategies and plans
• Recruit, lead, direct, develop, coach and evaluate direct reports, if any, in accordance with the Company’s Human Resource policies and practices
• Act in accordance with Company policies, including, for example, the Code of Business Conduct and Ethics and ensure policies are understood and followed by direct reports, if any
• Some international travel may be required
• Other duties as assigned

Requirements

• Minimum Bachelor’s degree required; advanced degree preferred (ex. MBA)
• 3+ (Senior Manager level) or 5+ years (Associate Director level) of experience in pharma or biotech industry, including 3+ years of related market access or marketing experience
• US market access launch experience with pharmacy benefit products preferred
• Strong understanding of US payer and channel market dynamics and how managed care organizations make decisions across commercial and government channels
• A highly organized and self-motivated individual who has demonstrated the ability to prioritize and manage multiple projects to meet project objectives, timelines, and budget
• Ability to take resources, concepts, and tools effectively through internal PRC review processes
• Proven ability to drive results at a high level of quality
• Driven by intellectual curiosity, “roll-up your sleeves” attitude, and highly effective despite ambiguity
• Strong analytical skills with proven ability to effectively analyze data to determine trends and inform strategy
• Excellent oral and written communication skills and presentation skills, especially with senior leadership.

Benefits

• Our Total Rewards program includes base salary, target bonus, and stock options
• Full range of benefits including medical, dental, vision, short-& long-term disability, accidental death & dismemberment, and life insurance programs
• Employee Assistance Program
• Travel insurance
• Retirement savings programs with company matching contributions
• Vacation, personal days, sick days, and an end-of-year company shutdown
• Expanding Training, Learning & Development program, including a Tuition Assistance program for advanced degrees