Define and lead the organic strategy aligned to revenue, customer acquisition, and category growth targets
Identify defensible growth opportunities across technical, content, AI, and social search ecosystems
Embed SEO into product development cycles and roadmap planning
Lead advanced technical initiatives across site architecture, indexing, rendering, structured data, Core Web Vitals, and crawl efficiency
Use log file analysis, crawl diagnostics, and automation to proactively optimise how search engines & LLMs interact with the site.
Shape Uswitch’s strategy for AI-generated search experiences and LLM-driven discovery
Optimise structured content and information architecture for generative search visibility
Identify and test growth opportunities across social search platforms and emerging discovery channels
Implement AI-enabled workflows to scale SEO insight, optimisation, and reporting.
Work with analyst teams to enhance performance dashboards and automated insight systems
Monitor algorithm updates, ranking volatility, and crawl behaviour to mitigate risk.
Act as the senior SEO authority across the business
Influence senior stakeholders with clear, commercially grounded recommendations
Champion a culture of experimentation, testing, and continuous optimisation.

Proven experience leading SEO strategy within a competitive, large-scale digital business
Demonstrable success driving organic growth tied directly to commercial outcomes
Advanced technical SEO expertise and experience working closely with engineering teams
Strong analytical capability, comfortable modelling opportunity and interpreting large data sets
Experience using log files, crawl data, and automation tools to inform strategy
Understanding of how AI and social platforms are reshaping discovery
Confident communicator who can influence at senior levels
Strategic thinker who balances long-term defensibility with short-term wins.

We don’t expect perfection across every area. We’re looking for someone ambitious, commercially minded, and excited to shape the future of search.

10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
Employer-matching pension contributions up to 7.5%
A one-off £300 “work from home” budget to help contribute towards a great work environment at home
Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life
25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year
Private medical cover, critical illness cover, and employee assistance programme
A healthy learning and training budget
Electric vehicle and cycle to work schemes
Free in-office gym, accessible 7 days a week
Free breakfast in the office daily
You’ll be equipped with great technology (choice of Mac or Windows)
Free access to the Calm and Peppy app for physical and mental health
Regular events
from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.

Senior SEO Manager

Key skills