Web Content Manager

Role Overview

• Own end-to-end web content strategy, with clear responsibility for how content supports business objectives, buyer journeys, conversion, and AI-driven discoverability
• Serve as the senior content authority for the corporate website, defining and enforcing standards for structure, governance, quality, and performance across international teams
• Collaborate with the digital organization to plan, prioritize and execute complex web initiatives, ensuring content strategy aligns with platform capabilities, technical constraints, and performance goals
• Design and maintain content structures (information architecture, taxonomies, templates, linking patterns) that support organic search (SEO), geographic optimization (GEO), keyword-driven discoverability (AEO), and practical interpretation by AI
• and LLM-based platforms
• Evaluate the impact of editorial decisions on performance, including visibility in search results, AI-generated answers, engagement quality, and conversion outcomes
• Drive continuous optimization through rigorous analysis and experimentation
• Ensure the website consistently reflects our messaging, brand, and user experience standards, while evolving to adapt to changing user and platform behaviors
• Lead and mature web content workflows, improving how work is planned, reviewed, managed, and delivered across contributors and regions
• Manage and develop web content team members, raising expectations for technical proficiency, analytical thinking, and decision quality
• Develop scalable frameworks, guidelines, and training that enable teams to operate effectively within a complex enterprise ecosystem

Requirements

• More than 7 years' experience in B2B web content, content strategy, or digital content management within complex enterprise environments
• Hands-on, proven experience with enterprise CMS platforms (Bloomreach, Adobe Experience Manager, or comparable systems)
• Strong technical knowledge of modern web content ecosystems, including core SEO principles and emerging practices related to AI-driven discovery
• Demonstrated ability to analyze performance data and translate insights into clear strategic and editorial decisions
• Evidence of a strong professional viewpoint: you actively follow industry thinking, platform changes, and content evolution in an AI context, and can clearly articulate what matters and why
• Fluency in French and English, both spoken and written (this role requires interactions with our international colleagues and clients)

Tech Stack

• AEM
• Flux
• Vue.js

Benefits

• Competitive compensation package
• Training reimbursement program
• Work–life balance supported by a flexible work schedule
• Subsidized meals at our on-site Bistro (Les Cordons Bleus)
• Free unlimited coffee and fruit
• Free parking for all employees
• On-site fitness center with personal trainer, plus multiple health and wellness workshops