Content Marketing Manager

Role Overview

• Develop, manage, and execute a content calendar across key channels (blog, e-books, whitepaper, LinkedIn, newsletters, etc.) aligned with marketing priorities
• Ensure content supports Parspec positioning, messaging, and pipeline objectives
• Collaborate cross-functionally with the CEO, demand generation, product marketing, and sales, to ensure content supports broader business goals
• Turn thought-leadership content (webinars, talks, interviews) into multiple assets, including: Short videos, Ebooks and downloadable guides, Blog articles, Email sequences, LinkedIn posts and carousels, etc
• Collaborate with the Demand Generation team to ensure content is effectively aligned with campaign goals across all channels (owned, earned, and paid).
• Write email campaigns and nurture sequences
• Develop content for syndication and partnerships
• Collaborate on gated content strategy and lead capture assets
• Support campaign messaging and asset creation
• Track and report on content KPIs tied to traffic, engagement and lead generation
• Analyze performance data and continuously optimize content strategy

Requirements

• 3–6 years of experience in B2B SaaS/AI content marketing in a high-growth startup environment
• Strong long-form and short-form writing skills, with the ability to translate complex concepts into clear, compelling content
• Experience creating blog posts, ebooks, email campaigns, and LinkedIn content
• Demonstrated ability to turn a single piece of content (e.g., webinar, interview, research) into multiple derivative assets
• Experience collaborating cross-functionally with Product Marketing, Demand Generation, and Sales
• Comfortable creating polished visual assets using tools such as Canva or Figma
• Experience editing and producing video content, including short-form clips
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Self-starter who thrives in an environment with high ownership and autonomy

Benefits

• Competitive salary and benefits, including family insurance coverage, free health teleconsultations, and learning/upskilling budgets
• Equity in the company
• Flexible hours and a hybrid work setup
• Unlimited PTO
• Opportunity to grow with a fast-scaling company transforming a large market