Lead the strategy for engaging and retaining members of the Internal Research Panel
Design and deliver engaging online community initiatives, activities, and incentive-led programs
Monitor panel health metrics (engagement, churn, response rates) and recommend improvements
Act as the internal voice of the panel member, championing experience and usability
Develop and deliver a multi-channel communications strategy
Plan and execute campaigns to support panel recruitment, activation, and re-engagement
Create engaging, high-quality content for emails, newsletters, landing pages, and in-platform messaging
Ensure all communications meet consent, and data governance standards
Develop digital marketing initiatives to grow and activate the panel
Track and report on campaign, platform, and engagement performance
Use data and insights to optimise messaging, targeting, survey design, and platform usage
Support local (Australia) RFI marketing needs through events, activities and developing collateral
Support relationships with panel, incentive, and technology suppliers
Coordinate supplier activity related to recruitment, incentives, platforms, and data delivery
Maintain documentation, processes, and operational reporting
Work closely with Research, Client Services, and Commercial teams to maximise internal panel, client and internal needs
Provide input on panel feasibility, capacity, and engagement trends

Have a degree in any discipline
A passion for financial services and data
2-4 years experience in community management, digital marketing, or research
Hands-on experience managing panel platforms, survey tools, or CRM systems
Strong campaign planning and execution experience
Excellent written communication and stakeholder management skills
Analytical mindset with experience using data to drive improvements
Experience using Microsoft Office programs, particularly PowerPoint and Excel
Be a self-starter with a positive attitude
Thrive in a fast-paced environment and be comfortable with a steep learning curve
Be self-motivated and able to work both autonomously and in a team
Be confident multi-tasking and managing multiple deadlines
Knowledge of or interest in the banking and payments industry or in market research

Senior Community Marketing, Operations Executive

Key skills