Senior Marketing Manager – Market Intelligence

Role Overview

• Owns Customer Discovery Process: conducts preparation, facilitates execution, and owns follow-through for Customer Discovery strategy sessions with Customer and Internal leadership teams.
• Connects market trends to target customer personas for Discovery planning.
• Delivers Market Intelligence: educates and informs Americas sales organization on relevant market trends.
• Connects market changes to commercial opportunities working with Strategy & Growth team, ITR teams, Business Lines, and Product Management.
• Drives Account Management rigor through identification of pipeline growth opportunities and potential gaps in pipeline.
• Captures Voice of Customer: Translates customer feedback into strategic business and Product Management processes, such as Long-Term Strategy and Multi-Generational Product Planning.
• Serves as an energy industry SME and collects VOC during industry and customer forums.
• Requires specialized knowledge across product lines, markets, sales processes, or customer groups.
• Requires strong commercial awareness, and is expected to influence the development of strategy for Americas sales territory.
• Interprets simple internal and external business challenges and recommends best practices to improve products, processes or services.
• Stays informed of industry trends that may inform work.
• Uses high level of judgment to make decisions and handle complex tasks or problems within projects, product lines, markets, sales processes, campaigns or customers.
• Has ability to assess quality of information given and ask pertinent questions to stakeholders or customers.
• Able to offer new solutions to problems outside of set parameters and is able to construct and provide recommendations.
• Uses multiple internal and some external sources outside of own function to help arrive at a decision.
• May lead functional teams or projects with minimal resource requirements, risk, and/or complexity.
• Communicates difficult concepts and may influence others' options on particular topics.
• May guide others to consider a different point of view.

Requirements

• Master's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s))
• Strong oral and written communication skills
• Strong interpersonal and leadership skills
• Demonstrated ability to analyze and resolve problems
• Demonstrated ability to lead programs / projects
• Ability to document, plan, market, and execute programs
• Established project management skills
• Ability to organize market intelligence in a structured manner
• Experience using AI tools to increase productivity

Benefits

• medical, dental, vision, and prescription drug coverage
• access to Health Coach from GE Vernova, a 24/7 nurse-based resource
• access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
• retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
• access to Fidelity resources and financial planning consultants
• tuition assistance
• adoption assistance
• paid parental leave
• disability benefits
• life insurance
• 12 paid holidays
• permissive time off