Leverage market insights to develop a marketing strategy to grow Duolingo’s awareness, brand love and expand the number of users in Turkey
Hire and lead agencies or contractors required to deliver the marketing plan
Implement the plan with a focus on social media, strategic partnerships (with brands, institutions, creators, platforms and communities), brand, acquisition campaigns and PR.
Proactively identify, pitch and negotiate high-impact partnership opportunities that drive awareness and user growth
with a strong emphasis on earned, barter or value-exchange collaborations rather than paid sponsorships.
Act as a local spokesperson sourcing and managing speaking opportunities in Turkey for yourself and relevant executives
Analyze the results of the local marketing efforts and adjust the plan
Partner with Marketing and Product teams to develop localized product messaging and positioning for feature and product launches

5+ years of consumer marketing experience with a strong focus on social media and growth marketing
Experience in conceiving, developing, and leading all aspects of Marketing and PR communication ideas throughout their full cycle
Culturally clued up and immersed in trends in particular with Social Media. You understand what Turkish consumers care about now and craft ideas that will capture attention.
Track record of achieving great results with ideas rather than large budgets
Storyteller, with writing skills and the creativity to build compelling customer-centric narratives
Experience working as part of a remote team, building strong HQ relationships and influencing effectively for local market needs
Proficient in Turkish with excellent English speaking and writing skills.

Country Marketing Manager

Key skills