Key skills
TypeScriptCommunication
About this role
Role Overview
- Collaborate with the team to define inbound marketing strategies aligned with client needs
- Align content plans with the defined inbound marketing strategies by interpreting briefs and applying relevant topics, keywords, guidelines and other directives common to SEO / AIO
- Execute strategic content plans by producing copy for blogs, websites, landing pages (LPs), e-books, newsletters and other formats
- Ensure materials are targeted to the correct personas, respecting do’s and don’ts
- Analyze results of content campaigns
Requirements
- Bachelor's degree in Social Communication (Journalism, Advertising or Public Relations)
- Proven experience creating online content with an SEO focus
- Knowledge of digital marketing and inbound marketing
- Familiarity with SEO and content optimization strategies
- Experience defining personas
- Familiarity with measurement and metrics analysis
Tech Stack
- TypeScript
Benefits
- Meal allowance
- Home office allowance
- Employee referral program
- Wellhub
- Conexa Saúde
- Psicologia Viva
- Day off
- Educational partnerships