Own a portfolio of high-value accounts requiring strong strategic direction and communication
Build trusted client relationships with multiple stakeholders and maintain high client satisfaction
Lead recurring client calls with clear agendas, strong structure, and outcome-driven facilitation
Proactively manage expectations, risks, and performance conversations
Handle escalations with professionalism and solution-oriented thinking
Develop and communicate strategy across SEO, content, and inbound marketing programs
Analyze campaign performance to identify growth opportunities and optimization priorities
Translate data into clear narratives including performance insights, strategic pivots, and next-step recommendations
Drive accountability across internal teams to ensure priorities are executed efficiently
Identify opportunities for account growth aligned with client objectives
Ensure strategic initiatives move from planning to execution without delay
Coordinate closely with delivery teams to maintain timelines and quality standards
Manage scope appropriately to avoid over
or under-servicing
Maintain structured documentation, action plans, and performance tracking
Build and deliver high-quality client presentations for performance reviews and strategic planning
Communicate insights clearly, confidently, and in business-impact terms
Ensure reporting ties back to business objectives and measurable ROI

5+ years in digital marketing strategy, account management, or client success in a fast-paced agency environment
Strong understanding of business communication expectations and digital trends in B2B US/Canadian markets
At least 3+ years of experience in a digital marketing agency environment managing ongoing client relationships
Strong understanding of SEO, content, and inbound marketing strategy (strategy-first; hands-on knowledge required)
Experience managing B2B lead generation programs on a retainer basis, not just one-off projects
Experience interpreting marketing performance data and understanding attribution, funnel metrics, and ROI
Proven ability to lead executive-level client conversations with confidence and structure
Strong strategic thinking combined with clear communication and persuasive framing
Advanced ability to create and present client-ready decks and strategic roadmaps
Strong project management skills able to coordinate cross-functional teams and drive accountability
Highly organized, disciplined, and process-oriented
Tech-savvy with experience using reporting dashboards, CRM systems, and project management tools
Bonus: Experience in B2B services, technology, SaaS, or MSP/IT marketing environments

Senior Digital Marketing Strategist

Key skills