Lead a team of data analysts, covering topics across the customer acquisition funnel
Deliver clear, data-driven insights and recommendations to senior leadership
Own and evolve attribution frameworks across digital and offline channels
Develop incrementality and impact measurement strategies across channels
Manage and optimize MMP integrations (e.g., AppsFlyer) to ensure accurate performance tracking
Partner with internal marketing and external agency teams to validate tracking, resolve discrepancies, and improve signal quality
Build and maintain acquisition forecasting models to support budget allocation and scenario planning
Define and measure new customer quality metrics

7+ years of experience in data & analytics
5+ years of experience in marketing analytics, growth analytics, or acquisition strategy
3+ years of experience managing or mentoring analysts
Deep experience with acquisition measurement across a broad media mix
Hands-on experience with MMP platforms (AppsFlyer strongly preferred)
Experience working with agency partners and external vendors
Proven experience building forecasting models and measuring incrementality
Technical Skills
Advanced SQL
Tableau (strongly preferred) or similar BI tool
Excel
Python (preferred for modeling, automation, or statistical analysis)
Soft Skills
Exceptional communicator with experience presenting to senior leadership
Ability to influence cross-functional partners (Marketing, Finance, Product)
Comfortable balancing hands-on work with team leadership

Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development

Senior Manager, Acquisition Marketing Analytics

Key skills