Digital Marketing Coordinator

Role Overview

• Develop and monitor the digital marketing strategic plan.
• Define goals, priorities and KPIs aligned with business objectives.
• Use and interpret data from analytics tools and media platforms to generate insights, support decisions and guide continuous improvements.
• Create dashboards and executive reports to track digital performance.
• Supervise digital campaigns for awareness, positioning, lead generation, commercial opportunities and sales (Google, Meta, LinkedIn, programmatic, Amazon, etc.).
• Evaluate results and recommend adjustments for continuous improvement and ROI maximization.
• Coordinate the creation of landing pages and digital assets required for campaigns, including use of tools such as RD Station.
• Monitor SEO practices and the evolution of organic traffic in partnership with the agency.
• Implement boosted-post campaigns to expand the reach and engagement of strategic content.
• Coordinate agencies responsible for media, content, SEO, web development and creative.
• Conduct briefings, monitor schedules and validate deliverables.
• Manage the operation, evolution and standardization of corporate and product websites.
• Coordinate updates, technical improvements, UX/UI adjustments and creation of new pages with partner agencies.
• Monitor website performance (speed, stability, technical SEO, accessibility).
• Identify optimization opportunities across channels, processes and digital tools.
• Monitor trends in the education sector and digital marketing.
• Recommend new technological solutions that increase efficiency, quality and performance.

Requirements

• Strong knowledge of digital performance, SEO, website management and web analytics.
• Experience with lead generation, opportunities and sales (B2B and/or B2C).
• Experience coordinating agencies and multiple simultaneous projects.
• Familiarity with media, analytics and automation tools, and RD Station.

Benefits

• Childcare assistance for mothers with children up to 6 years old
• Pharmacy discount plan
• Day off on your birthday
• Holiday bridge days and company-wide recess
• Wellhub
• Maternity kit for expectant mothers and fathers
• Profit sharing
• Health insurance
• Dental plan
• Private pension plan
• Life insurance
• Food voucher
• Meal voucher
• Partnership with SESC
• 50% discount on purchases of our books
• Relaxation/decompression area
• Futsal and volleyball court