Develop and monitor the digital marketing strategic plan.
Define goals, priorities and KPIs aligned with business objectives.
Use and interpret data from analytics tools and media platforms to generate insights, support decisions and guide continuous improvements.
Create dashboards and executive reports to track digital performance.
Supervise digital campaigns for awareness, positioning, lead generation, commercial opportunities and sales (Google, Meta, LinkedIn, programmatic, Amazon, etc.).
Evaluate results and recommend adjustments for continuous improvement and ROI maximization.
Coordinate the creation of landing pages and digital assets required for campaigns, including use of tools such as RD Station.
Monitor SEO practices and the evolution of organic traffic in partnership with the agency.
Implement boosted-post campaigns to expand the reach and engagement of strategic content.
Coordinate agencies responsible for media, content, SEO, web development and creative.
Conduct briefings, monitor schedules and validate deliverables.
Manage the operation, evolution and standardization of corporate and product websites.
Coordinate updates, technical improvements, UX/UI adjustments and creation of new pages with partner agencies.
Monitor website performance (speed, stability, technical SEO, accessibility).
Identify optimization opportunities across channels, processes and digital tools.
Monitor trends in the education sector and digital marketing.
Recommend new technological solutions that increase efficiency, quality and performance.
Requirements
Strong knowledge of digital performance, SEO, website management and web analytics.
Experience with lead generation, opportunities and sales (B2B and/or B2C).
Experience coordinating agencies and multiple simultaneous projects.
Familiarity with media, analytics and automation tools, and RD Station.
Benefits
Childcare assistance for mothers with children up to 6 years old