Track performance across all marketing channels (paid, organic, email, web, events, content, ABM) through to revenue.
Build dashboards and automated reporting that reflect real-time performance and alignment with business KPIs.
Run cohort analyses to understand lead quality, channel efficiency, conversion velocity, and ROI.
Forecast pipeline, revenue contribution, and performance scenarios to guide planning and budget allocation.
Ensure fast insight cycles across experiments, campaigns, and content releases.
Partner with growth marketers to recommend test designs, evaluate results, and guide investment decisions.
Own KPI frameworks for acquisition, lifecycle, and funnel performance.
Identify gaps, diagnose funnel issues, and recommend actionable improvements.
Build and maintain clear funnel views (lead → MQL → SQL → opportunity → revenue).
Deliver weekly, monthly, and quarterly reporting with data-backed insights and narratives.

Bachelor's degree in related field with 4+ years in marketing analytics, growth analytics, revenue operations, or similar roles
Required experience with Salesforce CRM
Required experience with Pardot (Account Engagement)
Required experience with Adobe Analytics (Bonus)
Required experience with Looker, Snowflake, Tableau, or B2B attribution platforms
Strong command of B2B funnel analytics and attribution
Advanced skills in spreadsheet modeling and business insights
Experience building dashboards and forecasting models
Ability to translate data into decisions with speed and clarity

Marketing Analyst/Coordinator 3

Key skills