Develop compelling positioning for Insightful’s Work Intelligence platform with a focus on product, operations, HR and IT leaders.
Run aggressive competitive teardowns and build the playbooks to win in the workforce management and HCM categories.
Own the messaging for our PLG funnel, from Storylane-driven interactive demos to viral content campaigns and automated onboarding sequences.
Create high-leverage collateral for the sales and marketing teams including client-facing technical product briefs, strategic business decision making guidance, and Analyst-facing roadmaps.
Execute the platform’s modular pricing strategy as we evolve our product and launch new offerings and translate packaging strategy into clear, intuitive customer-facing assets.
Execute GTM plays for new product launches, product updates, and market expansions to maximize adoption and revenue.
Partner with Marketing, Sales, Product, Engineering, and Customer Success teams to ensure alignment between messaging and product-market fit priorities.
Analyze the effectiveness of marketing initiatives and iterate to improve performance and ROI.

7+ years of experience in SaaS or B2B product marketing, preferably with a focus on workforce, HR tech, or business intelligence industries.
Chasm-Crossing Mindset: you understand how to lead the shift from selling to early adopters to dominating the early majority.
Proven ability to translate complex technical concepts into clear, compelling messaging for diverse audiences.
Demonstrated success supporting a high-performing salesforce with product marketing enablement.
Strong understanding of human resources, workforce analytics, productivity solutions, and related fields will be imperative.
Exceptional communication and storytelling skills, both written and verbal.
Meticulous and detail-oriented, but deadline-driven.
Analytical mindset with a results-driven approach to marketing and curiosity about business results and impact.
Exceptional organization and cross-functional collaboration across marketing, sales, product, success and service teams.
Fluency with Hubspot, ProductBoard, Notion, Pendo, and Storylane is essential.
Strong working knowledge of project management tools including Notion and JIRA for documentation is a must.
Proficient use of various LLM-based artificial intelligence applications is required.

Product Marketing Lead

Key skills