Wealth Omnichannel Campaign Manager – Vice President

Role Overview

• Sitting within the Client Marketing organization, the Wealth Omni-Channel Campaign Manager will primarily be responsible for developing and executing acquisition campaigns in support of new-to-bank Wealth customer growth.
• The person in this role will manage multiple high-priority campaigns in a fast-paced environment.
• The VP will manage and execute compelling new creative experiences/messaging and implement a test and learn agenda.
• They will have strong performance marketing discipline and rigor in meeting and exceeding goals and KPIs driven by these marketing tactics.
• Responsibilities include designing and executing results-driven direct mail and digital marketing campaigns to drive acquisitions growth, and tracking and analyzing campaign results.

Requirements

• 6-10 years of experience
• Direct to consumer marketing, premium banking products, and/or wealth management experience required
• Prior experience in creative design, direct mail, and/or digital content development is essential
• MarTech and project management workflow tool experience (i.e. Confluence, Jira, Aprimo, iHandle, etc.) preferred
• Requires attention to detail, advanced project management skills, good communication and problem-solving skills
• Demonstrated organizational skills and ability to manage multiple tasks/projects at once
• Creative problem solving and sense of ownership
• Ability to work well under tight deadlines in a fast-paced and team-oriented environment

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays