Campaign Assistant Manager, iGaming

Role Overview

• Build and optimize customer journeys from onboarding to long-term engagement, with clear performance improvements.
• Improve monthly customer retention through personalised and targeted engagement strategies.
• Increase engagement performance (e.g click-through rates) across email and pop-up channels.
• Track market, competitor, and customer trends and turn insights into practical improvements.
• Analyse customer behaviour and campaign results to continuously improve lifecycle performance.

Requirements

• Minimum 4 to 6 years of experience in Campaign Management, CRM, Life Cycle Marketing, or related roles.
• iGaming experience is mandatory
• Experience supporting retention or engagement-focused campaigns
• Fluent/ Native in Thai and English (spoken and written)
• Strong analytical mindset with the ability to interpret campaign and lifecycle data
• Experience in online platforms, or fast-paced digital industries
• Familiarity with lifecycle, CRM, or campaign management tools
• Basic understanding of customer lifecycle models and segmentation

Benefits

• Hands-on involvement in lifecycle and retention strategy execution
• Exposure to data-driven campaign optimisation and market intelligence
• Opportunity to grow into a Campaign Manager or regional campaign role
• Direct impact on customer engagement and retention performance