Divisional Marketing Manager – Customer Self-Service, Retention

Role Overview

• partner with Commercial and Customer Success teams to run renewal and commercial campaigns
• develop clear, proactive customer communication strategies
• build self‑service customer experiences by activating campaigns from intelligence platforms
• use customer data to identify risks, opportunities, and campaign triggers
• provide data‑driven insights that guide targeting, segmentation, and customer marketing strategy
• contribute to strategic retention marketing by improving lifecycle frameworks

Requirements

• 3–5 years of B2B marketing experience
• strong background in customer marketing
• lifecycle programs
• commercial campaigns
• data‑driven retention initiatives
• skilled in marketing automation and CRM platforms (especially Marketo)
• ability to design scalable workflows and translate customer data into effective campaigns and insights
• experienced in managing renewal, upsell, and retention campaigns
• solid Excel skills for analysis, reporting, and performance tracking
• familiar with customer intelligence tools
• SaaS/subscription environments
• building self‑service or customer health‑driven programs

Benefits

• blended approach to office working
• opportunities to accelerate your career