Product Marketing Manager

Enovis Corporation is an innovation-driven medical technology company focused on developing solutions that improve patient outcomes. The Product Marketing Manager will drive the strategic growth of the Bracing platform by defining portfolio strategies, managing product development, and executing marketing plans to enhance product visibility and sales.

Responsibilities:

• Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC
• Utilizes market research to properly inform strategy for product commercialization
• Develops business cases and presents to senior leadership team
• Leads the marketing stream of product development in partnership with PMO & R&D through the new product stage gate launch process
• Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force
• Acts as subject matter and product expert for the assigned product Portfolio
• Supports portfolio growth initiatives by providing insights related to VOC and market trends
• Collaborate with sales teams to define customers' needs and workflows
• Leverage data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical (i.e. Osteoarthritis, ACL Injury) trends
• Develops and manages relationships with KOLs
• Provides monthly product forecasts to operations to support inventory planning
• Supports sales with resolving product issues or information in collaboration with cross-functional partners
• Assists in annual strategic planning process
• Own the development and execution of a multi-segment marketing strategy
• Develops and executes annual marketing plans for assigned product to meet revenue growth expectations
• Utilizes various communication channels to promote, position, and message to all customer stakeholders
• Develops marketing collateral, social media content, and advertising campaigns to drive growth of the assigned portfolio
• Develops sales support tools in collaboration with sales operations team
• Assess market and competitive landscape to inform strategic planning process
• Supports sales training team to educate new sales representatives on the assigned product portfolio
• Works cross-functionally with other business units to promote comprehensive continuum of care
• Works closely with 3rd party marketing agencies to develop new messaging strategies and conduct market research
• Utilizes Marketing Excellence (MEX) process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness
• Maintains list pricing and field discount guidelines
• Attends and supports industry events
• Special projects, such as researching trends, developing reports, and other projects as required from time to time

Requirements:

• Minimum of 4+ years of marketing and/or sales experience medical device, orthopedics, or a related healthcare field
• 2+ years product marketing experience
• Bachelor's degree required
• Must be able to travel up to 30% of the time; both domestic and international travel is required
• Typical work-related travel assignments range 1-3 days, and as such overnight, out-of-town stays are required
• MBA preferred
• Demonstrated critical/analytical thinking ability
• Demonstrated ability to support and execute a business/franchise strategy
• Familiarity with managing a product P&L
• Excellent verbal, written and presentation skills
• Ability to multi-task and meet given deadlines
• Ability to work collaboratively in a cross-functional team environment
• Ability to understand and adapt to complex business processes and procedures
• Familiarity with executing new product launches
• Proficiency in Microsoft Office (Excel, Word & PowerPoint)