Product Marketing Manager

Role Overview

• As a key member of the Bracing & Supports Marketing team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes.
• Product development: Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC.
• Utilizes market research to properly inform strategy for product commercialization.
• Develops business cases and presents to senior leadership team.
• Leads the marketing stream of product development in partnership with PMO & R&D through the new product stage gate launch process.
• Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force.
• Acts as subject matter and product expert for the assigned product Portfolio.
• Supports portfolio growth initiatives by providing insights related to VOC and market trends.
• Collaborate with sales teams to define customers' needs and workflows.
• Leverages data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical trends.
• Develops and manages relationships with KOLs. Provides monthly product forecasts to operations to support inventory planning.
• Supports sales with resolving product issues or information in collaboration with cross-functional partners.
• Assists in annual strategic planning process.
• Own the development and execution of a multi-segment marketing strategy. Develops and executes annual marketing plans for assigned product to meet revenue growth expectations.
• Utilizes various communication channels to promote, position, and message to all customer stakeholders.
• Develops marketing collateral, social media content, and advertising campaigns to drive growth of the assigned portfolio.
• Develops sales support tools in collaboration with sales operations team.
• Assesses market and competitive landscape to inform strategic planning process. Supports sales training team to educate new sales representatives on the assigned product portfolio.
• Utilizes Marketing Excellence (MEX) process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness.
• Maintains list pricing and field discount guidelines.
• Attends and supports industry events.
• Special projects, such as researching trends, developing reports, and other projects as required from time to time.

Requirements

• Minimum of 4+ years of marketing and/or sales experience medical device, orthopedics, or a related healthcare field
• 2+ years product marketing experience.
• Bachelor’s degree required
• Must be able to travel up to 30% of the time; both domestic and international travel is required.
• MBA preferred
• Demonstrated critical/analytical thinking ability.
• Demonstrated ability to support and execute a business/franchise strategy
• Familiarity with managing a product P&L
• Excellent verbal, written and presentation skills
• Ability to multi-task and meet given deadlines
• Ability to work collaboratively in a cross-functional team environment
• Ability to understand and adapt to complex business processes and procedures
• Familiarity with executing new product launches
• Proficiency in Microsoft Office (Excel, Word & PowerPoint)

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Spending and Savings Accounts
• 401(k) Plan
• Vacation, Sick Leave, and Holidays
• Income Protection Plans
• Discounted Insurance Rates
• Legal Services