Provide strategic thinking for the development, planning and implementation of client media plans, as well as the ongoing management of the campaigns
Work with key stakeholders to determine appropriate measurement techniques for properly evaluating success and criteria for optimization
Work with the client and senior leadership to establish annual budget and staffing plans
Manage accounts to ensure that client staffing plans are established to be fiscally profitable
Identify ways to grow accounts via new partnerships and additional opportunities for growth in media spend and/or fee generating activities
Lead team in developing RFPs, lists of media partners for consideration, and criteria against which partners will be evaluated
Oversee and assist junior team members in the planning process, execution, and day-to-day management of campaigns
Develop the staff through performance management and consistent feedback
As the team lead, build and maintain relationships with key stakeholders, account, creative, ad ops, strategy, and analytics teams across the internal organization, in order to facilitate the implementation and measurement of campaign
Build and maintain relationships with key vendors, platforms, and technology partners, including identifying opportunities for new ideas and emerging technologies
Monitor the latest trends in advertising and healthcare and work with appropriate internal stakeholders to develop client-facing POVs, test and learn scenarios, and resulting case studies, as appropriate
Participate in new business pitches and proposals as needed
Supervise team of three to six team members, helping to develop their skill sets and assigning relevant tasks for career growth and appropriate account management
Requirements
8+ years of relevant agency experience in planning and buying media across both online and offline channels
Demonstrated ability to multi-task, prioritize, and manage to deadlines
Demonstrated account leadership, initiative, and willingness to assume greater responsibility
Understand the elements of a strategic marketing communications plan and be able to actively participate in its generation
Understand all the steps necessary to complete each stage of a job
Understand how to produce a comprehensive estimate
Know how to present agency concepts to the client and guide client to well-considered responses and requests
Ability to provide clear and logical direction on all work orders
Direct experience with pharmaceutical (preferred) and/or healthcare advertising for both patients and physicians
Knowledge of media planning and buying, third party tracking and ad serving technology, and audience and competitive research tools
Experience with paid social and search strategy, a plus
Understanding of and ability to explain full-funnel media campaigns
Experience working within a full-service agency and/or client side preferred
3+ years of supervisory experience or related account management experience
Bachelor's degree required, preferably in a related field
Benefits
You will receive a 401K plan with an employer match contribution up to 4% (immediately vested)
Life insurance
Disability coverage
Medical, dental, and vision plans
Flexible working arrangements, including hybrid and remote work
The option to work from anywhere across the globe two weeks each year
20 vacation days plus one personal well-being day
9 public holidays
Gifted end-of-year holidays
Early Summer Friday finish in June, July, and August
Free counselling through employee assistance program
Personalized health support
Enhanced maternity, paternity, family leave, and fertility policies