Director, Brand and Digital Experience

Role Overview

• Define and evolve Lessen’s brand architecture across Residential, Commercial, Marketplace, Lessen360, Lessen Pro, Direct, and emerging services
• Develop and maintain brand guidelines (visual system, tone, messaging alignment)
• Ensure brand consistency across sales enablement, campaigns, product launches, executive communications, and events
• Elevate Lessen from “property services provider” to our new positioning
• Partner with Product Marketing to translate vertical and persona-based messaging into compelling visual narratives
• Owns Lessen.com as a strategic business platform. Responsibilities include leading full website redesign and ongoing optimization
• Defining UX, UI, information architecture, and conversion strategy
• Ensuring clear and differentiated AI storytelling (including Aiden)
• Structuring content around personas, verticals, and ICPs
• Partnering with Demand Gen on SEO, CRO, analytics, and performance optimization
• Managing developers, agencies, and external partners
• Maintaining release cadence aligned with product innovation cycles
• Translate technical differentiation into intuitive visual narratives
• Ensure consistent representation of AI capabilities and platform innovation
• Develop comparison visuals and proof frameworks
• Create compelling metrics storytelling (ROI, efficiency, automation impact)
• Lead internal designers and creative contractors
• Scale team capabilities as company grows
• Collaborate closely with Product, Product Marketing, Demand Generation, Sales Leadership, Executive Team

Requirements

• Bachelor’s degree in Marketing, business or related field
• 8–12+ years in brand, digital, or creative leadership roles
• Proven experience leading a website redesign as a strategic growth initiative
• Experience in B2B, SaaS, platform, or technology-enabled services companies
• Strong understanding of UX/UI and digital conversion strategy
• Experience building scalable brand systems
• Ability to translate complex product differentiation into compelling storytelling
• Experience collaborating with executive leadership

Benefits

• Competitive compensation
• Health, Dental, Vision, Life, Disability options
• 401K retirement savings plan
• Paid vacation, federal and floating holidays
• Maternity/Paternity Pay
• Career advancement opportunities
• All the tools you'll need to be successful