Email Marketing Specialist

Role Overview

• Determining target audiences for intended campaigns
• Providing clients with strategic guidance and recommendations
• Campaign setup, testing and deployment within the client’s email platform
• Email template creation and refinement
• List segmentation and maintenance
• Creation of automations and drip sequences
• Reporting and analysis of deployed campaigns
• Email copywriting
• Leading on projects, including both client work and internal Brafton initiatives
• Working proactively and autonomously to achieve success

Requirements

• Bachelor’s degree preferred
• Minimum 1-2 years of relevant work experience preferred
• Excellent written and verbal communication skills
• Knowledge of the evolving email marketing landscape
• Technical knowledge of multiple email marketing platforms
• Certified Pardot Specialist
• Hubspot Academy Certification
• Experience using HTML to build custom email templates

Benefits

• 70 percent independent contributor email marketing work
• 20 percent internal or client-facing communications
• 10 percent misc.