Research and plan content designed to engage target audiences and earn links, mentions, and co-citations from high-quality websites.
Identify interesting topics, monitor trends, and analyze audience interests across education, test prep, and career licensure.
Identify the publications, experts, institutions, and sources we want to be cited alongside; structure content with credible sourcing and “publisher-ready” references.
Develop content angles that encourage brand/entity mentions (including unlinked mentions) and support link reclamation opportunities.
Manage the content production pipeline, including sourcing SMEs and top-notch writers/reviewers, and ensuring deadlines and quality standards are met.
Write and edit articles, reports, and outreach-friendly assets (e.g., stats pages, explainers, resource guides, comparisons).
Partner with outreach specialists, prospectors, and other strategists to ensure a smooth pipeline from content creation to placements (links + mentions).
Delve into data to develop unique, newsworthy perspectives that increase pickup by journalists, bloggers, and industry publishers.
Research prospects to identify audiences/segments and generate content ideas that match publisher interests.
Use AI to accelerate ideation, outlining, summarization, and QA, while maintaining editorial and factual standards.

Minimum 3–5 years developing marketing content for link building (and/or digital PR-style link acquisition)
Excellent written and spoken English language skills
Prior work experience in a remote setting
Deep familiarity with the US education system and media interests

Inc. Best Place to Work
Fortune Great Places to Work – Best Workplaces in the Bay Area
Golden Bridge Awards – Gold Winner, Corporate Social Responsibility
San Francisco Business Times & Silicon Valley Business Journal – Best Places to Work

Content Marketing Specialist

Key skills