Build and grow a pipeline of customer advocates in partnership with Sales and Customer Success
Develop compelling case studies, testimonials, and success stories
Manage and scale customer reference and speaker programs
Support customer participation in webinars, events, analyst engagements, and media opportunities
Drive and expand Illumio’s presence on third-party review platforms (e.g., G2, Gartner Peer Insights, marketplaces)
Package and promote customer stories for internal enablement and external marketing campaigns
Drive the strategy and execution of customer communications, including newsletters, announcements, product updates, and executive messaging
Partner with Product, Customer Success & Support to ensure clear, consistent messaging across the customer journey
Develop targeted communications to drive product adoption & engagement
Establish communication cadences and best practices to optimize customer engagement
Measure and report on the effectiveness of advocacy and communications programs

5+ years of experience in customer marketing, advocacy, or customer communications (enterprise B2B experience preferred; cybersecurity a plus)
Proven ability to build trusted relationships with customers and cross-functional stakeholders
Exceptional storytelling and writing skills across multiple formats and channels
Experience managing third-party review programs (e.g., G2, Gartner Peer Insights)
Strong organizational skills with the ability to manage multiple programs simultaneously
Data-driven mindset with experience measuring engagement and program impact
Bachelor’s degree in Marketing, Business, or related field

Customer Advocacy and Communications Manager

Key skills