Product Owner – Player Engagement

Role Overview

• Develop and implement strategies to enhance player conversion, retention, and reactivation, maximizing player lifetime value across the brand portfolio
• Own and manage the roadmap for Casino and Player Engagement products, including Promotion tools, Bonus engine, Automation products, and Gamification products, ensuring alignment with stakeholders
• Collaborate with Product Owners and key stakeholders to prioritize tasks, define epics and user stories, and focus on delivering the highest-value features
• Maintain a transparent and well-communicated product backlog, ensuring clarity and alignment across teams
• Work closely with development teams to translate product requirements into detailed user stories with clear acceptance criteria
• Establish and oversee development goals, ensuring continuous improvement in team capabilities over time
• Lead agile product development processes, including backlog grooming, sprint planning, and product releases
• Conduct ongoing market research and competitive analysis to identify trends, opportunities, and innovative tools that enhance automation throughout the player journey
• Monitor and analyze the effectiveness of Player Engagement and Casino products, leveraging customer data to identify trends and areas for optimization
• Own and report on key performance indicators (KPIs) related to Conversion, Retention, Reactivation, and Bonuses, providing actionable insights for continuous improvement

Requirements

• Proven experience within Player Engagement, CRM, or Product Management in the iGaming industry
• Strong understanding of Casino and Sportsbook player behaviors, bonus mechanics, and gamification strategies
• Excellent analytical skills with the ability to interpret data, measure performance, and make data-driven decisions
• Customer Retention Expertise – Extensive experience with customer retention tools, with a proven track record of designing and implementing successful initiatives to enhance player engagement and experience
• Product Management Proficiency – Strong ability to manage and oversee complex products, ensuring seamless execution and continuous improvement
• Bonuses & Automation Knowledge – Demonstrated expertise in bonuses, automation, and player engagement strategies, preferably within the iGaming industry or a related field
• Creative & Strategic Thinking – Ability to develop innovative solutions and think strategically to optimize player engagement
• Data-Driven Decision Making – Strong analytical skills with the ability to extract meaningful insights from data and translate them into actionable strategies
• Exceptional communication and stakeholder management skills, with the ability to influence and align multiple teams
• Regulatory & Compliance Understanding – Familiarity with iGaming regulations and compliance requirements to ensure adherence to industry standards
• Leadership & Team Management – Proven experience in managing and mentoring teams, fostering a high-performance culture, and providing strategic direction
• Multitasking & Problem-Solving Ability – Exceptional organizational skills to manage multiple projects simultaneously while identifying new approaches to solve challenges effectively

Benefits

• Competitive salary synonymous with skills and experience
• Performance and bonus structure dependent on achievement of set targets and personal performance
• Consultancy contract within EU on a full time basis with 25 days PTO or employment contract if you are based in London, Sofia, Budapest or Malta