Collaborate with cross-functional teams to gather requirements, drive technology strategy, and deliver tailored digital solutions
Capture business needs and impact to support the business case creation
Assess the risks of various solutions and prioritize competing business demands
Elicit and document requirements
Define, set up, and validate that the solution meets functional and non-functional requirements
Own the assessment and prioritization of Consumer/Patient use cases, ensuring alignment with strategic goals
Design and implement the end-to-end product vision and delivery, as it pertains to DTC/P Activation and based on impact assessments
Standardize and deliver digital products with a focus on the consumer/patient experience analytics and AI
Promote architectural consistency and usability standards; define and execute test cases
Manage the DTC/P Activation product roadmap, including budget planning, resource allocation, and feasibility assessments
Provide consultative support on business-led technology initiatives
Identify opportunities for business-led delivery; coach employees to make use of technology and information

Bachelor’s degree in Computer Science, Information Systems, Software Engineering, Business/Data Analytics or similar field
At least 5 years of experience working in Digital engagement orchestration environments
Ability to rapidly understand key business processes and their corresponding data flows
Proficiency in reading, evaluating SQL logic and corresponding output
Proficiency in segmentation testing, A/B testing methodologies, and experimental design for impact assessments
Knowledge of KPIs, hierarchies, and the understanding of data relationships
Hands-on experience with LiveRamp (or equivalent)
Hands-on experience with Media Partners, with particular focus on media partner on-boarding negotiation, data integration and data ready platform consumption.
Understanding of measurement and cross media intelligence

Direct-To-Consumer – Patient Advancement Analytics, AI, Activation Product Owner

Key skills