Own and optimize CRM architecture (HubSpot preferred)
Design lifecycle stages, pipeline structures, and attribution logic
Build and maintain automated workflows for routing, scoring, nurturing, and lifecycle progression
Ensure data integrity, cleanliness, and reporting accuracy
Document scalable GTM systems and processes
Implement automation across marketing and sales systems
Connect tools via APIs, webhooks, Zapier/Make, or native integrations
Build and maintain outbound infrastructure (domains, sending systems, sequencing tools)
Manage enrichment and prospecting platforms
Improve deliverability and technical performance
Build dashboards for pipeline health, funnel performance, CAC, LTV, and conversion metrics
Develop attribution models to measure channel impact
Analyze GTM experiments and provide structured insights
Support forecasting and revenue planning
Run and instrument outbound experiments (ICP testing, segmentation, messaging)
Identify funnel bottlenecks and implement systematic improvements
Continuously optimize acquisition and conversion performance
Partner with Sales and Marketing to improve revenue efficiency
Support expansion and new market initiatives
Deliver structured reporting and strategic insights to leadership

GTM Engineer

Key skills