Key skills
ERPGoSalesforceCRM
About this role
Role Overview
- Own the industry-specific narratives of why QAD wins
- Create messaging architectures focused on “Industry-Outcome Translation”
- Define value propositions and persona-based pain points for ERP buyers
- Conduct competitor analysis and win/loss insights
- Develop battlecards, differentiation strategy, and displacement messaging
- Drive Industry-Based Messaging Alignment with campaign and revenue expansion
Requirements
- Bachelor’s degree required; Master’s degree preferred
- 7+ years of experience driving measurable revenue impact through marketing
- Direct experience or deep knowledge of the Automotive, Industrial, and/or CPG manufacturing verticals
- Proven ability to develop and execute winning go-to-market strategies
- Hands-on experience with Marketing Automation platforms (Marketo a plus)
- Salesforce CRM
- Successful execution of Account-Based Marketing (ABM) tactics
- Advanced knowledge of the digital marketing landscape
Tech Stack
- ERP
Benefits
- Health insurance
- Retirement plans
- Flexible work arrangements
- Paid time off
- Professional development