Lead the development and execution of Creative Shopper and Shop X plans for Brazil, aligned with Product & Retail XP, Brand, and Commercial priorities.
Translate brand strategies, shopper insights, and cultural context into creative retail concepts that drive visibility, engagement, and conversion across channels.
Own the end to end shopper creative process—from idea and design to in market execution—ensuring solutions are scalable, relevant, and execution ready.
Define and deploy Creative Pictures of Success by channel, balancing creative excellence with operational and bottler realities.
Ensure shopper experiences are consistent with Experience Principles, Design Systems, and Brand Standards.
Partner with Frontline Marketing, Sales, and Bottlers to adapt and activate shopper solutions in market.
Lead the design and rollout of POS, displays, and in store experiences, including pilots, test and learn initiatives, and toolkits.
Manage the shopper creative activation calendar, ensuring alignment across Brand, IMX, and Commercial rhythms.
Develop clear shopper execution guidelines and creative toolkits to enable high quality market execution.
Lead creative, design, and production agencies, ensuring strong briefs, disciplined delivery, and quality output.

Bachelor’s degree required; background in Marketing, Design, Advertising, or related field preferred.
7–10 years of experience in Shopper Marketing, Retail Experience, Trade Marketing, or Creative Commerce, ideally within FMCG / CPG.
Proven experience developing creative shopper solutions that drive commercial impact.
Experience working with bottlers, distributors, or complex sales organizations.
Strong understanding of shopper behavior, channel dynamics, and retail execution.
Experience leading cross functional projects and agency partners.
Fluent English and Portuguese required.

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Senior Manager, Shopper Content

Key skills