Ship short-form across TikTok, Reels, and Shorts (organic + performance-ready)
Run a weekly creative cadence: 5+ strong concepts/week, rapid testing, clear learnings
Shoot + edit fast, with taste (phone-first, low-friction, high output)
Use AI to move quicker and raise the bar (versions, captions, VO, b-roll, edits)
Turn real Fetch moments into content (pet parents, claims moments, vets, product, behind-the-scenes)
Track what’s landing (watch time, saves/shares, comments, CTR where relevant) and iterate hard

Taste: you know what looks native versus “ad-like”
Hooks: you can structure stories for watch time
Craft: you can shoot + edit confidently (CapCut / Premiere / Final Cut / DaVinci)
Culture: you’re deep in TikTok/Reels/Shorts and spot trends early
AI fluency: you use tools to ship faster and better (Descript, Runway, ElevenLabs, etc.)
Outcomes mindset: you care what performs and why

Social Content Lead – Short-Form

Key skills