Campaign Strategy & Execution
Work closely with Sales, Product Marketing and Brand/Content teams to plan and execute marketing campaigns that deliver maximum impact.
Manage the day-to-day campaign delivery of multi-channel programs (digital, email, paid media, SEO, social, events).
Build and deploy emails, nurture tracks, landing pages, and related campaign assets in Hubspot to support lead nurturing and campaign execution for critical product lines and branding initiatives.
Maintain campaign calendars, checklists, and timelines to ensure programs launch as scheduled.
Monitor campaign performance dashboards, ensuring accurate reporting and data integrity across systems.
Track KPIs, highlight delivery risks, and flag needed adjustments for continuous improvement.
Work with internal teams and external agencies to manage the prospecting in new and existing markets to find contacts/decision makers.

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent professional experience).
Demonstrated success in executing marketing campaigns across multiple digital and offline channels.
Proficiency with CRM and marketing automation platforms, preferably Hubspot and Microsoft CRM.
Strong organizational skills with proven ability to manage multiple priorities and deadlines.
Clear written and verbal communication skills with attention to detail.
Experience in B2B or industrial/manufacturing environments is a plus.
Flexibility to adapt to evolving priorities and business needs.

Competitive compensation package, including a strong base salary and a performance-based commission structure.

Senior Marketing Specialist, Demand Generation

Key skills