Creating and executing innovative and effective content strategies and communication campaigns based on secondary market research and insights
Analysing available data for a market, competitors, and the needs/preferences of our audience to help our team create relatable and captivating content
Responsible for ensuring the quality of all externally facing content and adherence to our brand voice, tone, and writing style
Interpret creative briefs to develop and produce creativity from concepts through execution
Monitoring the execution of the established plans and strategies
Writing original copy and editing content for a range of marketing and communications materials; use references and annotations as needed
Requirements
Minimum 7+ years’ experience in a fast-paced, high-volume environment in promotional content development for pharma industry
A degree/diploma in health science (medicine/pharma/biology/biosciences etc) AND/OR a degree/diploma in communications with experience of copywriting for pharma promotional marketing.
Experience with print + digital assets in pharma marketing.
Use storytelling skills to create engaging assets
Understand and internalize brand guidelines and strategy, to implement the same in developing collaterals for the client