Social Media Manager – 12 Month FTC

Role Overview

• Evolve and deliver our organic social strategy with a clear focus on building brand fame, driving customer engagement and accelerating community growth.
• Develop weekly and monthly content plans shaped by audience insights, product launches, cultural moments and priority campaigns.
• Oversee day-to-day management of all social channels, particularly Instagram, TikTok and Facebook
• ensuring consistent growth across reach, engagement and channel KPIs.
• Partner with the Brand Campaign team to bring our brand evolution to life through creative storytelling and innovative formats.
• Ensure all organic social activity is aligned with our brand campaigns, trading priorities and the wider marketing calendar.
• Collaborate with retail colleagues to shape local social media initiatives that bring our stores closer to their communities.
• Build and execute paid social strategies across Meta, TikTok and Pinterest, balancing brand fame with commercial performance.
• Lead campaign planning, audience targeting, creative briefing and budget allocation.
• Identify top-performing organic content and scale it through paid boosting strategies.
• Optimise campaigns continuously to improve ROAS, CPA, media efficiency and brand metrics including reach, awareness and engagement.
• Lead A/B testing across creative, copy, placements and audience segments to drive growth and improve efficiency.
• Monitor and report on performance using Meta Ads Manager, TikTok Ads Manager and GA4.
• Stay ahead of platform updates, algorithm shifts and emerging best practices, while managing relationships with platform representatives.
• Provide insights and recommendations that influence broader channel strategy and support campaign execution across the full marketing mix.

Requirements

• 3+ years’ experience in Paid Social & Organic Social with hands-on execution, performance optimisation and budget ownership.
• Proven success managing paid social campaigns across multiple platforms, ideally including Meta, TikTok and Pinterest.
• Strong understanding of audience segmentation, targeting strategies and full-funnel campaign planning.
• Confident using Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager and their associated Business Suites.
• Experience working with affiliate platforms and managing relationships with agency Account Management teams.
• Demonstrated ability to manage and grow organic social channels through content strategy, community building and engagement initiatives.
• Experience managing influencers, creators or affiliate programmes, with an understanding of how each drives reach, consideration and conversion.
• Working knowledge of pixel implementation, server-side tracking and attribution models.
• Experience building yearly budgets, forecasting performance and managing spend against targets.

Benefits

• 25% Colleague Discount!
• Plus, exclusive Double Discount days!
• MyWorks
• Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more
• Family Friendly Leave
• Enjoy some time well spent with enhanced maternity, paternity and adoption pay.
• Holiday – 33 days including bank holidays.
• Holiday Purchase
• Purchase an additional 5 days
• Can-Do Academy
• Grow your skills and career with instant access to further training and development in areas that interest you.
• Stream
• Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
• Share Scheme
• Unleash your inner Monopoly mogul and own a piece of The Works!
• 24/7 support for you and your family
• Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• Healthcare Cash Plan – To support your everyday healthcare costs
• And loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.