Senior SEO Executive

Role Overview

• Managing day-to-day SEO campaigns for multiple clients, including local, on-site, off-site, and technical SEO.
• Establishing KPIs and performance benchmarks, measuring success and providing strategic recommendations for ongoing growth.
• Developing and implementing SEO strategies to improve organic rankings and traffic.
• Conducting keyword research and optimising website content, including blogs, landing pages, meta tags, URLs, and internal linking.
• Performing technical SEO audits and implementing improvements (site speed, crawl errors, schema, mobile optimisation).
• Optimising and managing local SEO for clients, including Google Business Profiles, citations, and local keyword targeting.
• Providing regular reporting and insights to clients and internal teams.
• Creating and optimising content for multiple clients’ websites, including blog posts, landing pages, and meta descriptions, ensuring alignment with the wider SEO strategy and target audience.
• Identifying, troubleshooting, and resolving SEO performance issues through data-driven analysis and creative problem-solving.
• Leading and mentoring junior SEO team members, providing training, guidance, and feedback to support their growth and development.
• Identifying new growth opportunities, such as emerging search platforms, voice search, or AI-driven SEO tools.
• Collaborating with cross-functional teams (e.g. developers, designers, PPC, social media, and content teams) to ensure SEO best practices are integrated across all digital marketing activities.

Requirements

• 2 years+ of experience in on-site, off-site, technical and content SEO, ideally working with multiple clients.
• Planned and executed strategic link-building initiatives, including outreach to relevant websites and influencers, to improve search engine rankings and increase site authority.
• Implemented and managed tracking tags, triggers, and variables in Google Tag Manager to optimise data collection, improve analytics accuracy, and support digital marketing campaigns.
• Problem-solving and critical thinking skills, with the ability to diagnose issues, develop solutions, and adapt strategies in a fast-changing SEO landscape.
• Experience with Google Analytics and Google Search Console.
• Knowledge of SEO tools such as Ahrefs, Moz, Screaming Frog, etc.
• Strong analytical skills to analyse websites against key competitors to identify opportunities for performance improvements.
• Understanding of how to develop technical improvements to websites and their servers.
• Experience in generating content for SEO and an understanding of how to optimise the content, including URLs, keywords, meta tags, internal link structure and external links.
• An ability to advise on what content should be created to improve organic performance and reach.
• Thorough knowledge of white-hat SEO techniques.
• Positive, energetic and a great communicator within a team.
• Excellent presentation skills.
• Proactive and passionate, with an ability to actively learn and take on new skills.