Lead the creation of visually compelling, on-brand marketing materials.
Develop and articulate effective, value-driven positioning and messaging across the full software portfolio, ensuring each SaaS product is communicated with clear, differentiated value propositions tailored to target customer segments.
Work directly with our Software Sales Team to plan and execute targeted multi-channel campaigns.
Drive demand generation and lead-nurturing initiatives across the entire SaaS product portfolio.
Facilitate the direct handover of generated leads to our sales team.
Define B2B user and buyer personas, identify pain points, create tailored content and marketing.
Collaborate with product, sales, and client solution teams to align marketing efforts.
Produce marketing collateral including website copy, case studies, whitepapers, and presentations.
Develop and execute go-to-market strategies for software products and feature launches.
Support sales enablement with tools, training materials, and product insights.
Conduct market, customer, and competitive research to inform marketing strategy.

Proven track record of creating visually compelling, on-brand marketing materials combined with a strong balance of exceptional copywriting skills and creative flair.
3+ years of experience in SaaS/tech marketing.
Experience in B2B content and ABM marketing.
Commercially focused, with the ability to anticipate, identify, and satisfy client needs profitably.
Excellent organizational and time management abilities combined with the ability to prioritize workload and meet deadlines in a fast-paced environment.
Analytical mindset, optimising efforts based on data and evidence.
High level of attention to detail and accuracy.
Outstanding written and verbal communication skills.
Confident and persuasive, with the ability to contribute to discussions with colleagues at all levels.
High attention to detail, with the ability to switch fluently between high-level strategic considerations and detailed implementation.
Continuous improvement mindset with experience optimizing processes.
Professionalism, integrity, and sound judgement and a great team player.
Enthusiasm and curiosity about the energy transition.
2+ years in SaaS marketing in a start-up environment (desired).
Experience of marketing subscription software, ideally in the energy industry (desired).
PowerPoint proficiency together with experience of CRO, SEO, SEM and paid media (desired).
Demonstrated experience mentoring others (desired).
CIM member: Affiliate or Associate ACIM (desired).

Growth & Product Marketing Specialist – Software

Key skills