Develop and manage comprehensive social marketing activities across multiple Southeast Asian markets, including always-on content, socially led campaigns, and influencer programmes.
Lead the execution of social strategies that drive specific product KPIs, such as downloads, sign-ups, and lead generation, through data-driven insights.
Oversee the regional social editorial calendar, managing the production of copy and creative assets while ensuring seamless publishing across all owned channels.
Act as the day-to-day strategic lead for agency partners, synchronising organic content and paid media efforts to maximise reach and effectiveness.
Drive localisation efforts by translating regional best practices into culturally relevant, locally driven creative for diverse SEA audiences.
Use social listening and analytics to identify emerging trends, escalate opportunities for the brand, and pitch innovative ideas to drive community engagement.
Build and nurture strong relationships with B2B influencers and creators across various verticals to increase authentic advocacy and brand love.
Collaborate closely with cross-functional teams in Marketing, PR, and Analytics to ensure social efforts are integrated into the wider marketing roadmap.
Consolidate community insights and campaign metrics to provide strategic recommendations that improve the effectiveness of future regional activations.

BA/BS degree or equivalent experience
6+ years of experience in marketing, advertising, or social media strategy, ideally with a mix of agency and in-house experience for global technology brands.
Strategic and creative thinker with a proven track record of managing end-to-end social projects from initial concept to regional execution.
Deep technical knowledge of social platforms, paid media strategy, content development, and community management.
Solid project management experience, with the ability to coordinate assets and communications across geographically dispersed, multidisciplinary stakeholders.
Proficient in using social media publishing and analytics tools (e.g., Sprinklr, Hootsuite, or Sprout Social) to track audience growth and campaign ROI.
Exceptional attention to detail and the ability to bring order to complex, high-pressure project stages within a matrix organisation.
Passionate about collaborative storytelling and working as part of a larger team to achieve common business goals.
Exceptional verbal and written English communication and presentation skills and
ideally
fluent in another Asian language to cover projects across APAC.

Regional Social Media Strategist, B2B

Key skills