Revenue Growth Strategies: Collaborate with sales reps and leaders to develop strategies that support quarterly pipeline and revenue goals
Cross-Functional Collaboration: Work closely with cross-functional teams to define programmatic strategies that engage existing customer accounts to improve account penetration, uncover high intent, and drive expansion opportunities
Understand the local Go-to-Market motions, aligning a thoughtful plan to focus accounts and industries.
Multi-Channel Campaigns: Design and implement a multi-channel strategy to engage and nurture key personas in partnership with Sales, Customer Success, Product, Field and Customer Marketing teams. Understand the marketing operations ecosystem to independently leverage tools available to execute these campaigns for best results
Regional Support: Provide support to sales teams across Australia, Japan and South East Asia, addressing regional differences and adapting to market-specific needs in each country
Data-Driven Optimization:Use data and industry best practices to measure and optimize customer growth initiatives. Use key performance indicators (KPIs) to track success, conduct in-depth analysis, and refine strategies to improve programs for target accounts
Event Coordination: Alongside the team, plan and manage events, webinars, and networking opportunities to showcase the value of our solutions. Partner with the events and alliances team to ensure success in both customer and industry engagements
This role will also involve advocating for sales needs, meeting weekly with the sales team to ensure alignment on marketing priorities, and supporting initiatives that put the customer at the center of our growth efforts
Requirements
First and foremost, a can-do attitude
15+ years in Enterprise B2B marketing, demand generation, or digital marketing
Data and metrics-focused, and experience with various MarTech solutions: Salesforce, Marketo, Demandbase / 6sense, Linkedin Campaign Manager, Outreach, Sendoso
Prior experience developing and implementing 1:few or 1:many ABM programs
Strategic, self-starter with strong cross-functional project management skills. Capable of navigating ambiguity in a fast-paced environment
Comfortable forecasting, reporting and managing a budget
Some travel expected
Tech Stack
Go
Benefits
Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.