Operation of the Insider CRM platform using email, Push, SMS and WhatsApp channels and all available features (e.g., Architect, Single Campaigns, Reports, among others);
Creation and adjustment of responsive HTML email templates;
Creation and maintenance of segmentation and recipient lists for sends, based on data available in the CRM platform;
Creation and scheduling of one-off sends/campaigns for email, Push, SMS and WhatsApp;
Creation and maintenance of communication journeys/automated flows using email, Push, SMS and WhatsApp;
Creation and maintenance of automations on the platform;
Working with email personalization using variables;
Measuring campaign results and analyzing KPIs such as delivery, open and click rates, conversion, and others;
Ability to derive insights from results to propose improvements and optimize ongoing operations;
Strategic client support to identify areas that can be adjusted and improved in the proposed strategy.

Experience operating Insider;
Experience and proficiency in HTML for email;
Knowledge of Google Analytics;
Familiarity with Google tools (Sheets, Slides and Docs);
Experience analyzing CRM campaign results: able to analyze operational KPIs such as delivery, open and click rates, as well as financial outcomes like conversion rate and achievement of goals;
Experience with inbound campaigns and communication journeys (automated email, SMS, Push and WhatsApp flows);
Independence and autonomy to work in multidisciplinary squads;
Knowledge of at least one programming language;

Flexible meal and food allowance card;
Health insurance plan;
Dental insurance plan;
Flexible working hours and location;
Home office allowance paid via payroll (regardless of whether the work model is hybrid or 100% remote);
Monthly childcare allowance for employees with children up to 5 years and 11 months old;
Access to multiple gyms through online platforms;
Birthday day off with no salary deductions;
Parental leave of 180 days for the birthing parent and 30 days for the non-birthing parent;
Atypical Parental Support for caregivers of children with disabilities or neurodiversity;
Physical and emotional health and wellbeing platforms;
Free counseling for social assistance and psychological support, legal guidance and financial consulting;
Reduced electricity costs through renewable energy sources;
Free SESC membership card (Serviço Social do Comércio) providing access to culture, education, health, sports, leisure and assistance;
Partnerships with educational institutions;
Our Talent Development team is ready to support your learning and growth so you can continue developing with us;
Community groups to connect, share experiences and be part of this great culture.

CRM Analyst

Key skills