Mid-Level Marketing Analyst

Role Overview

• Develop briefs for online and offline requests;
• Support and organize the implementation of planned activities;
• Ensure consistency of the brand visual identity across all touchpoints;
• Monitor and execute marketing campaigns for launches, promotional activities and real estate sales events;
• Collaborate and work directly with partner agencies to efficiently execute marketing strategies;
• Manage relationships with suppliers, printing vendors and media outlets;
• Support strategic planning and the execution of strategies;
• Follow up on promotional materials and manage inventory and distribution;
• Track ongoing projects (receive requests, execute, budget and install materials at points of sale);
• Use copywriting techniques for advertising pieces;
• Manage time efficiently to deliver campaigns on schedule;
• Liaise with HR, Architecture, Engineering, IT, Finance and Procurement to optimize internal processes;
• Support HR in preparing materials and internal communications;
• Prepare presentations;
• Review and edit advertising materials;
• Organize and monitor schedules;
• Monitor performance metrics of online and offline channels to drive process improvements;
• Produce and review content for social media, blog, email marketing and other digital channels;
• Manage issuance, tracking and forwarding of payments and invoices to the Finance department;
• Monitor brokers' performance and provide support with materials and campaigns;
• Conduct benchmarking and market research to identify opportunities and trends;
• Create and manage campaign timelines, respecting deadlines and budget;
• Create, review and coordinate promotional materials (brochures, emails, banners, videos, signage, billboards, etc.);
• Track lead generation and the sales funnel together with the sales team;
• Monitor paid traffic campaigns (Google Ads, Meta Ads);
• Monitor metrics (CPL, CPA, CTR, ROI) and propose optimizations;
• Administer tools such as CRM, RD Station, Bitrix, etc.;
• Analyze performance of campaigns and products on the market;
• Support the organization of launch events, sales open houses and promotional activities;
• Ensure communication and staging of model units, stands and signage;
• Support the sales and brokerage teams with sales collateral;
• Demonstrate analytical ability and strong command of marketing metrics;
• Plan timelines and deliverables with agencies and suppliers (media, design, video, etc.).

Requirements

• Basic knowledge of design tools (Canva; Illustrator and Photoshop are a plus).
• Experience with paid media.
• Digital Marketing and Inbound Marketing. SEO and content strategy.
• Familiarity with real estate portals (Viva Real, OLX, Zap Imóveis, etc.).
• Understanding of consumer behavior and decision-making when purchasing property.
• Preferred: Experience in the real estate sector.

Tech Stack

• NFS

Benefits

• Meal and transportation vouchers reimbursed on days worked on-site.