Associate Director, Global Marketing Performance – Strategy Enablement

Role Overview

• Define the framework and requirements for global marketing performance dashboards
• Design and standardize executive-level reporting for: NPI launch performance (pipeline creation, revenue ramp, attach rates, velocity), global marketing programs and thematic initiatives, multi-channel campaign effectiveness, website engagement and conversion performance, regional full-funnel KPI performance
• Lead the global marketing attribution roadmap, advancing toward multi-touch attribution maturity.
• Establish phased Return on Marketing Investment (ROMI) frameworks to measure program-level impact.
• Enable full-funnel visibility linking marketing initiatives to pipeline and revenue outcomes.
• Develop and operationalize leading performance indicators that signal early marketing impact on pipeline creation, engagement depth, and opportunity progression.
• Partner with Commercial Operations and Finance to ensure clean funnel definitions and revenue integrity.
• Strengthen data-driven decision-making across global and regional marketing teams.
• Lead the global marketing planning process, coordinating strategy development, campaign planning, and performance target setting across global and regional teams.
• Define structured planning methodologies that connect marketing strategy, campaign planning, and pipeline targets across global and regional teams.
• Embed measurable KPIs into annual marketing planning frameworks.
• Ensure marketing programs and initiatives are built with defined funnel targets and performance expectations.
• Translate business and commercial priorities into measurable marketing OKRs and performance targets.
• Align regional KPI targets with global strategic objectives.
• Establish governance standards for marketing performance measurement and reporting consistency.

Requirements

• Typically requires a minimum of 15 years of related experience in marketing analytics, marketing operations, performance strategy, or commercial analytics within a global B2B organization with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience; or equivalent experience.
• Demonstrated ownership of dashboards, attribution frameworks, and KPI governance.
• Strong understanding of B2B marketing funnels and pipeline analytics.
• Experience partnering closely with Field Marketing, Commercial Operations, and Product Marketing.
• Experience embedding performance metrics into annual planning and OKR frameworks.
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
• Experience with BI tools (e.g., Tableau, Hive9, Workfront, Power BI, Looker).
• Strong executive communication skills with the ability to translate data into strategic insight and actionable recommendations.
• Ability to operate effectively in a matrixed global organization.

Tech Stack

• Tableau

Benefits

• access to genomics sequencing
• family planning
• health/dental/vision
• retirement benefits
• paid time off