Own the strategy, creation, scheduling, and publishing of B2B-focused social media content across platforms for multiple brands with distinct audiences and market positioning.
Partner with internal design team to curate and produce visually compelling graphics and carousel assets that drive engagement.
Support promotion of B2B marketing initiatives including thought leadership, product updates, webinars, and customer stories.
Monitor social media channels, engage with professional audiences, and escalate high-value interactions to marketing and sales teams.
Help ensure consistent brand voice and messaging tailored to B2B buyers and decision-makers.
Monitor and participate in industry and customer conversations across social platforms.
Identify engagement signals that may indicate buyer interest or sales opportunities.
Own tracking and analysis across social media performance metrics, including engagement, reach, and audience growth, and ultimately campaign ROI.
Provide insights and take action to optimize content and posting strategies based on B2B audience behavior and platform analytics.

1–3 years of B2B social media or B2B marketing experience (required).
Familiarity with managing social media for professional or enterprise audiences.
Strong organizational skills with attention to detail.
Excellent written communication skills and a collaborative mindset.
Willingness to learn and adapt in a fast-paced B2B marketing environment.
Experience with social media and marketing tools (e.g., Hootsuite, Canva, CRM platforms).
Interest in B2B marketing, demand generation, and customer engagement strategies.
Creative skills in content creation, basic graphic design, or video editing.

B2B Social Media Marketing Manager

Key skills