B2B Social Media Marketing Manager

Certus is a company that provides innovative training and education solutions to over 2 million customers annually. They are seeking a B2B Social Media Marketing Manager to manage the strategy, development, and execution of B2B social media initiatives aimed at increasing brand visibility and customer engagement among professional audiences.

Responsibilities:

• Own the strategy, creation, scheduling, and publishing of B2B-focused social media content across platforms for multiple brands with distinct audiences and market positioning
• Partner with internal design team to curate and produce visually compelling graphics and carousel assets that drive engagement
• Support promotion of B2B marketing initiatives including thought leadership, product updates, webinars, and customer stories
• Monitor social media channels, engage with professional audiences, and escalate high-value interactions to marketing and sales teams
• Help ensure consistent brand voice and messaging tailored to B2B buyers and decision-makers
• Monitor and participate in industry and customer conversations across social platforms
• Support engagement with prospects, partners, and industry communities in a professional, brand-aligned manner
• Identify engagement signals that may indicate buyer interest or sales opportunities
• Own tracking and analysis across social media performance metrics, including engagement, reach, and audience growth, and ultimately campaign ROI
• Provide insights and take action to optimize content and posting strategies based on B2B audience behavior and platform analytics
• Develop A/B split tests and iteration of content formats to improve performance
• Monitor social conversations to identify B2B customer needs, pain points, and industry trends
• Gather and present recommendations based on customer feedback from social platforms
• Compile insights and reports to support marketing, sales, and content strategy

Requirements:

• 1–3 years of B2B social media or B2B marketing experience (required)
• Familiarity with managing social media for professional or enterprise audiences
• Strong organizational skills with attention to detail
• Excellent written communication skills and a collaborative mindset
• Willingness to learn and adapt in a fast-paced B2B marketing environment
• Experience with social media and marketing tools (e.g., Hootsuite, Canva, CRM platforms)
• Interest in B2B marketing, demand generation, and customer engagement strategies
• Creative skills in content creation, basic graphic design, or video editing