Social Media Specialist – categoria protetta L. 68/99

Role Overview

• Global Social Media Strategy & Execution: Develop and execute CCH Tagetik’s global social media strategy aligned with business and demand generation objectives.
• Manage and grow corporate social media channels (primarily LinkedIn).
• Create, curate, and publish high-quality content tailored to finance and technology decision-makers.
• Support demand generation initiatives through organic and paid social campaigns.
• Monitor industry trends (CFO agenda, AI in Finance, ESG, regulatory changes) to identify relevant content opportunities.
• Effectively prioritize initiatives and campaigns to maximize impact and resource allocation.
• Global & Regional Coordination: Liaise with Wolters Kluwer’s Corporate Social Media team and CCH Tagetik’s 9 regional marketing teams to ensure an integrated and aligned social media plan at all levels.
• Support regional teams in maintaining brand consistency worldwide, ensuring alignment in messaging, tone of voice, and visual identity.
• Guide regional teams on social media metrics optimization and performance improvement globally.
• Ensure alignment between global campaigns and regional activation plans.
• Global User Conference – inTouch: Lead social media promotion strategy for CCH Tagetik’s Global User Conference (inTouch), including pre-event, during-event, and post-event campaigns.
• Provide onsite support during the event to ensure strong visibility and engagement.
• Collect customer-generated content (video snippets, testimonials, soundbites) during the event to be repurposed for ongoing social media storytelling.
• Reporting & Best Practices: Track, analyze, and report on global and regional social media performance.
• Host quarterly workshops with regional marketing teams to share results, insights, and best practices.
• Coordinate educational workshops with LinkedIn’s Account Manager to enhance regional marketers’ platform expertise and campaign effectiveness.
• Promote ongoing upskilling initiatives to strengthen social media competencies across regions.
• Employee Advocacy Program: Lead and scale the CCH Tagetik Employee Advocacy Program.
• Manage onboarding of new members and ensure a consistent flow of curated content.
• Expand the program at regional level to increase participation and impact.
• Monitor, analyze, and report on advocacy performance and business contribution.

Requirements

• At least 3 years of experience in social media management within a B2B environment (software/SaaS experience preferred).
• Strong expertise in LinkedIn strategy, both organic and paid.
• Experience working in a global, matrix organization and coordinating multiple stakeholders.
• Strong analytical skills with proven reporting capabilities.
• Good copywriting skills and the ability to simplify complex finance and technology topics.
• Excellent English and Italian (written and spoken).

Benefits

• 1 year fixed-term contract.
• Flexible working hours where you can start between 8:00 and 10:00 and flexible working policy (3 days a week from home, 2 days a week in the office).
• English classes and full access to E-learning platforms such as Pluralsight, LinkedIn Learning and Udemy.
• Possibility of certification paths.
• Development plans to help you steering your career path.
• Community and teambuilding events like the global code games, network events and Wolters Kluwer value days.