Webinar Marketing Specialist

Role Overview

• Partner with Product Marketers and Campaign Managers to plan and execute webinar-led campaigns
• Provide strategic guidance on format, structure, messaging and audience targeting
• Ensure consistency in branding, positioning and attendee experience across all webinars
• Own end-to-end webinar execution using GoToWebinar, including setup, registration pages and reporting
• Manage rehearsal sessions and live production to ensure professional delivery
• Oversee moderation, Q&A management and technical troubleshooting
• Maintain integration and data accuracy with marketing automation and CRM systems
• Analyze webinar metrics including registrations, attendance rates, engagement and pipeline contribution
• Identify opportunities to improve conversion, attendance and content effectiveness
• Standardize reporting and provide actionable insights to stakeholders
• Continuously refine processes to increase scalability and ROI across the program
• Develop and maintain a structured, forward-looking global webinar calendar
• Ensure alignment of webinars with business priorities, campaigns and regional initiatives
• Establish governance and best practices across all webinar activity
• Proactively identify relevant industry themes, trends and audience pain points
• Develop compelling webinar topics aligned to brand positioning and campaign objectives
• Source, secure and coordinate internal subject matter experts and external guest speakers
• Collaborate with Sales and Product teams to identify credible and engaging presenters
• Own and manage the global and brand webinar strategy and execution

Requirements

• 3+ years’ experience managing B2B webinars or virtual event programs
• Proven experience using GoToWebinar
• Strong project management and stakeholder management skills
• Experience working with Product Marketing and Demand Generation teams
• Analytical mindset with the ability to interpret data and drive improvements
• Excellent written and verbal communication skills
• Ability to manage multiple projects in a fast-paced, global environment
• Experience in B2B technology or professional services
• Familiarity with CRM and marketing automation platforms
• Experience working in a global, matrix organization

Benefits

• Equal Opportunity Employer
• Inclusive workplace culture