Translate narrative strategy into persuasive messaging across marketing channels
Develop campaign messaging that communicates clear value to parents and students
Ensure consistency of narrative and tone across marketing assets
Write compelling copy for landing pages, ads, email campaigns, and social media
Develop strong hooks and openings designed to capture attention quickly
Write scripts for both short-form and long-form video content
Collaborate with paid media, CRO, and social teams to refine messaging based on performance insights
Iterate quickly on messaging based on testing results and audience feedback
Continuously improve clarity, persuasion, and engagement across marketing copy
Use AI tools to accelerate research, ideation, and drafting
Elevate AI-assisted outputs into polished, high-performing copy
Help develop and refine AI-assisted narrative workflows, including experimentation with agent-based tools and automation systems that improve the speed and scale of marketing content production
Partner with designers, video producers, and marketing teams to bring campaigns to life
Support influencer and user-generated content initiatives through script and messaging development
Work closely with the Narrative Strategist to execute campaign narratives across channels.

2–5 years of experience in marketing, copywriting, or advertising
Experience writing for digital marketing campaigns or performance-driven environments
Familiarity with social media and short-form video content formats
Experience collaborating within creative or marketing teams
Experience in education or mission-driven organizations is a plus
Exceptional storytelling and persuasive writing ability
Strong instinct for developing compelling hooks, angles, and narrative structures that capture attention quickly
Understanding of marketing psychology and audience motivations
Experience writing across digital channels including ads, landing pages, email campaigns, and video scripts
Comfort using AI tools as part of a modern creative workflow and curiosity about how technology can improve content development and experimentation
Ability to iterate quickly and respond to feedback and performance data.

Narrative Writer

Key skills