Social Media Marketing Specialist

Role Overview

• Develop and execute digital marketing strategies aligned with company growth goals.
• Create, manage, optimize, and scale paid campaigns on: LinkedIn Ads, Facebook/Meta Ads.
• Manage and allocate monthly ad budgets effectively.
• Conduct strategic audience segmentation (B2B and/or B2C).
• Track and analyze KPIs such as CPL, CTR, CPC, conversions, and ROI.
• Build and optimize conversion funnels.
• Continuously refine campaigns based on performance data.
• Develop a strategic content calendar aligned with campaign objectives.
• Align organic and paid strategies to maximize results.
• Coordinate content production (graphics, videos, etc.).
• Collaborate with internal teams to align marketing initiatives.
• Identify new digital growth opportunities.
• Maintain brand consistency across platforms.

Requirements

• Proven experience managing LinkedIn Ads and Meta Ads campaigns
• Strong strategic mindset with a results-driven approach
• Experience building and optimizing conversion funnels
• Portfolio required, including: Campaign examples/ Creative samples
• Comfortable working remotely and independently.

Benefits

• 100% remote position
• Bonus based on performance
• PTO
• 11 paid holidays
• Opportunity to directly impact the quality and accessibility of ABA services